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WINTER ’16 TV CAMPAIGN

Mubarak London is still very much in its infancy stage as a business although we have come far on a short space of time and in 2016 we decided it was time to create something a little more exciting and a campaign which raised our brand’s profile.

In December 2016 we launched our very own TV advert which aired prime time on Islam Channel TV, the perfect target audience or us. The aim of this campaign was trying to get more Muslims to become aware of Mubarak London and make them curious enough to find out more by visiting our website.

It wasn’t exactly a mainstream brand type of an advert of course as we were still a start up so we couldn’t be too ambitious however the campaign certainly raised our profile. We increased our brand awareness not only in the UK but also Internationally which was great for us.

Launching our first TV Campaign was certainly and experience, we were used to planning mood boards and sets set designs for photoshoots but this was a lot different and needed even more meticulous planning. Each shot you see has been created on purpose, a story board was also created to ensure we had something to follow and we achieve what we set out to do in this campaign.

The things you don’t see…

Doing campaigns like these also means having a lot of patience because getting the right shot can sometime take hours! It;s amazing to see a 30 second advert you’ve created which took more than 10 hours and that’s just us some major big brands can take weeks or even months creating that amazing 30 second advert you’ve seen on the TV!

Finding the right hands!
Yes – we were even in search of the right hands and knew we would probably have to hire a hand model (no we’re not making it up, there are actually hand models!!). However to our relief we just happened to have the best pair of hands right under our noses. We ran a couple of test shots with our Photographer and friend who has been close to the brand from the start and with much excitement were were delighted that her immaculate and delicate hands was a winner for sure!

To speak, or not to speak?
That, was certainly a question we asked ourselves a lot after during the edit! The editing process is exciting but tideous and it takes many tooing and froing before you are satisfied with the final edit. The end frame of the ad is our tag line:

‘It’s not what you say, it’s how you say it…’

However we were deliberating whether we should use a voice over for this end frame and then a whole new set of questions were thrown:

  • Should the voice be male or female?
  • What should the tone be?
  • Any accents?

After several attempts we settled with what we thought suited the brand and felt that it worked, the end result is here you so go ahead and watch it and let us know what you thought about our first attempt at a budget ad?

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Saturday Support

BE PART OF SATURDAY SUPPORT

Coming from a small experimental business start up we know what it feels like when you’re passionate about an idea and keen to tell the world. What we struggled with was getting the right eyes seeing our concept and finding a like minded platform aid us in getting that brand awareness.

That’s why from December 2017 we opened up our social media platforms to showcase and boost budding new startups like ourselves on SATURDAY SUPPORT  Every LAST SATURDAY OF THE MONTH, businesses will upload an image and tag #mlsupports mentioning who they are and why they think they could do with a shout out. We then pick one worthy business and push them on all of our social media platforms driving them more brand awareness, support and hopefully a little bit of a boost on business morale.

HOW DO I GET INVOLVED?

It’s simple – just stay connected with us on instagram for our next announcement and follow these guidelines:

  • On the Last SATURDAY of every month upload a picture which best showcases your business/product on either Twitter or Instagram.
  • Mention why you should be featured on Support Saturday and hashtag: #mlsupports
  • All entries must be made by 23.00 hrs on a Friday

This is a great opportunity to make new business connections and general brand awareness to a Muslim consumer Market and by no means do you have to be a Muslim Business to enter. We’ve got big plans to develop this initiative so get involved..

NEXT SATURDAY SUPPORT DATE: 24TH FEB 2018

 

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New Year, New Mubarak London…

Mubarak London is in its 3rd year of trading now and we felt it was time to spruce up our collections as well as our website! You may notice that some of our prices have gone up and this is simply because we have upgraded products and packaging to make it even better in quality. Nonetheless we are confident that with the price increase you will be satisfied with what you receive.

We’ve taken all the feedback on board and here’s a summary of what’s new:

NEW WEBSITE:
We’ve built a complete new website so you can find the gifts your looking for much more easily as well making the check out process much simpler too.

NEW FEATURES:
Add extra items
Now you can add extra products into our collections, for example you’ll have the option of adding a preserved stem rose into the Salaam Handsome box and choose from 3 colours!

Live Chat
If you’re in a rush or prefer to get quick responses then our Live Chat feature is great. If we’re online then you’ll get a response instantly otherwise you can send and email om the live chat feature and someone will respond as soon as they’re back online – easy!

EU shoppers welcome
We’re excited to welcome EU customers to our website where they can shop directly now, this wasn’t the case for the last 2 years so we hope our EU customers will be keeping us busy too. Simply select the delivery country and it will display the delivery charge and how long it will take until you receive your parcel.

NEW PRODUCTS
So you’ll notice that some collections have been discontinued 🙁 but don’t be sad as we’ve teamed up with some amazing new suppliers to bring you unique and innovative collections 🙂

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If you have any feedback or suggestions then please email us at: enquiries@mubaraklondon.com we’d love to know on your thoughts!