Reaping the rewards of Dhu’l Hijjah

Written by Rabia Nishat

We are nearly approaching one of the most anticipated moments of the Islamic calendar. One so important that it’s considered one of the five pillars on which our faith rests firmly upon…Hajj. A time where equality and unity truly shine through as pilgrims all wear an ihram, which serves as a reminder of how we will return to our Lord. In light of such a special moment, we thought we’d post a blog for you all.

We’ve gone an extra step and managed to grab you all an exclusive interview with the CEO of Hajjsafe, A company that specialises in Umrah and Hajj necessities. We’ve also got some great advice from his wealth of experience so of course we’re sharing it with you all so keep an eye on the next blog we release!


The blessed days of our lives…

Often getting caught up with Eid prep (ehm, guilty!) we often neglect the beautiful chances Allah Almighty grants us during this month to erase our sins. We often see Ramadan as an opportunity to turn over a new leaf. However, Duh’l Hijjah is the chance to prove to Allah we’ve stood firm on our promises and left those bad habits in the past.

Between me and you, it sort of acts as a checkpoint, Allah wants to see if you’re doing okay, after all he is Al-Wadud (the most loving).

So, to reap the reward of the hereafter, here are a few key dates that will Insha’allah benefit us all.


1st of Dhu’l Hijjah to 10th Dhu’l Hijjah (inclusive)- with Arafah on the 9th


“There are no days in which righteous deeds are more beloved to Allah than these ten days.” The people asked , “Not even Jihad for the sake of Allah?” He said, “Not even Jihad for the sake of Allah, except in the case of a man who went out, giving himself and his wealth up for the cause (of Allah), and came back with nothing.” – Sahih Al Bukhari


It is recommended to fast the first 9 days of Dhu’l Hijjah as the quote above substantiates the virtues of the first 10 days (10th being Eid with is prohibited to fast) are vast and Fasting is an act of worship which is only for Allah if he should accept it insha allah.

Fasting on the 9th day specifically has more virtue as this is the day of Arafah, a sunnah and is mustahhab for those that are not performing hajj.

So why so important? Well at dawn of this day,  pilgrims will make their way from Mina to a nearby hillside and plain called Mount Arafah and the Plain of Arafah. It was from this site that our beloved Muhammad PBUH gave his last powerful sermon in the final year of his life which shaped our religion.

The western part of the Mina Valley, outside Mecca, during the Hajj pilgrimage, circa 1887 – Al Sayyid Abd al Ghaffar / Library of Congress

Moreover, it is reported that the PBUH said the following about fasting on the day of Arafah:


“I ask Allah that it may expiate for (the sins of) the year that comes before it
and the year
that comes after it.”


Ramp up the Good Deeds!

So we already know the importance of the first 10 days of Dhu’l Hijjah therefore it’s pretty clear that increasing acts of worship and doing more good deeds are loved by Allah and will insha allah weigh heavy on your scales:

Read Qu’ran 

Allah has already given us so much ease in earning reward for reciting the qu’ran (we get reward for each letter!!! subhan’allah). Therefore let’s try and take it up a notch these 10 days and put more effort in to reap the rewards.

Tasbeeh, tahmeed, tahleel and takbeer

It is Sunnah to recite the following during the first ten 10 days, no matter how busy you are, there’s always a way to incorporate doing this in your day to day life. whether it’s walking on the streets to work or doing the house chores, we can all make the effort to recite these few words for such immense rewards.

Takbeer – Allahu Akbar
Tahmeed – Alhamdulillah
Tahleel – Laa ilaaha illalAllah 
Tasbeeh – SubhanAllah

Increase your Salah 

Tahajjud prayer: The most virtuous voluntary prayer is the Tahajjud prayer as it helps us get closer to Allah swt. We should pray this salah with sincerity and take long prostrations to ask for forgiveness.Try setting a goal to  pray Tahajjud every night for these 10 days .

Pray your Sunnah Rakat:

It’s a time to buckle up and go the extra mile so we should try and complete our salah including the the sunnah rakats
I heard the Messenger of Allah (ﷺ) saying, “A house will be built in Jannah for every Muslim who offers twelve Rak’ah of optional Salat
other than the obligatory Salat in a day and a night (to seek the Pleasure of Allah).”
Charity and Changes
It need not be £10 but the most importance is your intention so even a few pennies or whatever you can afford in these 10 days is a act of worship and sincerity for Allah. However by giving something to someone more needy should also make us think of our own lives and how much time we spend connecting with Allah?
These 10 days are almost given to us by Allah as if to save ourselves from the lows of the after effects of Ramadan. Therefore a chance to revisit those life changes we committed to making and getting back on track if not making new ones.

Know anyone blessed to go on Hajj?

No need to panic as always we have you covered, whether you need it next day (yup order by 11am and we’ll deliver it the next working day within the UK) or struggling to say Hajj Mubarak in a unique way! Check out our dedicated Hajj and Umrah suggested gifts here


 The Ideal Man

The gift that comes with an extra surprise

Now now, this blog may seem like an attempt to toot one’s horn (more specifically ours), but if we don’t tell you one of our best kept ‘secrets’ you’ll spend forever on the internet looking for the perfect gift for the little ones.

We at Mubarak London usually aim to present luxury products, mainly for the adults…but that made us think why not the kids?! So here it goes, an insight into one of our unique boxes which we like to call The Chocolate Surprise Gift Box.

At just £40 the box itself contains:-

  1. A Ceramic cup with a lovely bright face on it, to match your little one’s personality!
  2. Vanilla Biscuits, made with all natural ingredients in the shape of an animal (you, of course, get a choice of what animal you prefer)
  3. A beautiful silver spoon jammed right into a block of choc, topped with sprinkles (!!) creating a chocolate stirrer for when you’re rummaging through the cupboard to give them a treat on a cold winter’s day. But wait there’s more to this so READ ON…
Let’s start off in order then, so you get a good idea of what to expect.

Firstly, we cannot stress how high quality the cups are. They are both dishwasher and microwave safe, which means you don’t have to worry about the pictures fading or the cup cracking. Moreover, this is a great way to encourage your little ones to progress from a sippy cup to an ‘adult’ cup, making them feel all grown up!


Secondly, the biscuits are ideal for those after school snacks or for picnics, as they’re quite lightweight and also easy to pop into a handbag. We’re sure that they’ll make for a tasty snack when your little one feels a bit peckish! Just remember sharing is caring! So be sure to pass those biscuits around.

We all love chocolate…a bit too much I suppose. It’s, therefore, no surprise that we had to include it in our box. This velvety chocolate block is sure to leave everyone licking their lips. Oh and chewing on the yummy sprinkles too. Be sure to top it off with some marshmallows and cream for the ultimate finish. But of course, remember to say Bismillah! To serve as a reminder and a lovely keepsake, we engraved this beautiful teaching right onto the spoon. Hopefully, that also makes it easier to identify.


With all of our boxes comes our signature Mubarak London packaging a clean crisp white, topped with an elegant black ribbon, so that you or a loved one can be sure it’s a unique gift from the very start.


Don’t just take our word – these fab pictures were taken by Stepinsidemyhandbag who done a fabulous review on the product too so click here to see what she thought.

The Highs & Lows of Sisterhood


Written By Rabia Nishat

Right, so before jumping in head first, into this topic, just a quick disclaimer. All opinions within this blog are solely my own, thus please do not be offended by any of the remarks made within this piece, as this is quite a personal piece, I thought I’d clear that up from the outset. Rightio! Now that’s done, let’s delve into this.

Sisterhood and Misterhood

 First thing’s first, being part of an Ummah opens doors of opportunities to us all. From bake sales to charity dinners, from business opportunities, to play dates for our kids, we bond over surprising differences as well as similarities. A huge huddle of people supporting each other through the highs and lows of their lives and making sure that not one person feels isolated. The sad reality of life today is that many people, especially those that are being bullied, new mothers and the elderly feel disconnected from reality as they simply don’t have that human interaction. After all what makes us human are our emotions, but what’s even more important is using those emotions to convey messages to others, and that shouldn’t be a rarity, but sadly it is.

In fact, coming to a personal story of my own, I quite recently felt rather anxious for an exam of mine. I was so nervous, that I felt very queasy, and uneasy, scared and alone. All these emotions were whirling around in my head, but since I was on a bus, with none of my friends around me, I wasn’t quite sure who to talk to, or how to explain my situation. It wasn’t until a lovely old lady came and sat right beside, and we simply said nothing for a good 10 minutes. I guess her motherly instincts kicked in when she saw me in my awful state. It didn’t take long for me to blurt out what was going on in my head, and she was not only so calm but reassuring, jokey and warm-hearted. Her advice was simple but delivered with love. Perhaps what made the most difference was the fact that she believed in me when I felt most vulnerable, and that belief was what changed my mindset, and made me feel brave about taking that exam (which went well! Alhumdullilah).


 Airiness and Wariness

However, in every ocean, you do find a pebble trying to rebel against the tide, and unfortunately,
sisterhood is the same. Accepting that we’re human means accepting that we have flaws, that we make mistakes, that we can be careless. Yet, at the same time, actively seeking to expose others for who we ‘think’ they are is never a good idea, both for our wellbeing and the wellbeing of our fellow brothers, sisters, friends and family. We often forget that progress is subjective and can take time. It’s all too often the case that when people return to their faith after years of departing ways, feeling depressed, and alone, they seek comfort and joy in the people that surround them. But, stepping into this circle often comes with ‘strings attached’. We make ‘one size fits all’ rules, constantly picking on petty things, distracting and deterring others from their path to forgiveness, driving people away from the place they call home, back into a cycle of anxiety. It usually comes down to the way we dress, the way we pray, the way we love, laugh, talk, smile, and simply…are. A community celebrates inclusivity, not exclusivity and we have to work hard on empowering others. From businesses to charities and from friends to family.

With this comes another warning, of being wary. Surrounding ourselves with negative energy or subjecting ourselves to negative situations can never be healthy for our mindsets, nor our body. This is why it’s extremely important to be careful of people who are weighing you down. In a world where being a unique individual is what matters the most, being part of a herd and following others can never be a recipe for success. Whilst challenging yourself and broadening your interests is not only desirable but an asset, it’s also essential to cut yourself loose from those who do not wish to see you succeed, no matter what environment that may be in.

Sadly, all too often sisterhood or brotherhood are used as labels for manipulating others.

They make ask for your business model or stay in contact with you for personal gains, rather than for objective gains. Which is why it’s all the more important to love unconditionally whilst you have the chance, but nonetheless retain the ability to say the all-important ‘no’ when you feel pressurised into pleasing others. The best way to sum it up is about learning to love yourself the most.


So you may be sat there thinking, what’s the conclusion to my rant? In essence, life is too short to forgo opportunities for development so we should grasp then whilst we can, but not at the expense of others. And whilst there are pockets of communities all over the country, and even the world(!) catering to people of all different backgrounds, we must reach out to those whose voices go unheard. After all, sisterhood is all about finding your feet in midst of a jungle, and that jungle may as well be this funny old thing we refer to as ‘life’.


Ramadan & Eid 2018 product Launch Event

This year we wanted to do something different for our Ramadan and Eid product launch, something that not only engages people with the new collections but also get a better understanding of the brand and us who work on it!

That’s when the idea of having an intimate and elegant lunch came about but not just for bloggers and influencers but some of our Saturday Support winners who are small start up businesses to help them network as well as hopefully inspire them too.

The event was held at Gordon Ramsay’s York and Albany in North London. We had a fabulous private room for our guests which was elegant and had the character we were looking for. We were excited to say the least and it was time to convey the excitement through our invites to our guests to be (e-invite above)

Our guests consists of people who have wholeheartedly supported us from the beginning to those who simply love the brand and concept!


So when the day came, we were very apprehensive (if you’ve ever hosted an event you know the feeling right). We were thinking if people will actually turn up or blow us out on the day but to our surprise it was a fantastic turnout and in fact the blow out was more on our side!!! YUP, co founder Shazida’s kids decided to have allergy reactions and fall ill on what was one of our most anticipated day (i feel kids have this six sense when they know their parents are going somewhere fun/exciting that they have to somehow add some complications to the fun) – Oh and the kids were fine the next day (sigh!!!)

Nonetheless me (Deena) and my husband were ready for this so we took everyone through a little ‘history’ about Mubarak London and how it all started (wasn’t boring promise) to explaining why and how we came up with this years Ramadan/Eid collections. The response was very humbling to see especially with 2 of our guests from JWT Intelligence.

J. Walter Thompson Intelligence is a new specialized practice at the J. Walter Thompson Company, offering a unique blend of research, innovation and data analytics across its global network and 2 of the UK Directors were keen to understand our business. They were impressed by our concept as well as finding it incredibly insightful networking with our other guests – so all in all thumbs up!

The Act of Kindness Challenge

Like many events, attendees go, network, learn and then at the end get some goodies to take home with them. However we were adamant not to leave it like that, we wanted our attendees to literally take this Mubarak London experience with them and truly feel – so what does that mean?

After our desserts we gave each attendee and blank card and a pen and requested that they think of one person who they may have lost contact with, not seen in a while etc to whom we would then take the card (with their message on) and deliver a Mubarak London gift to their chosen recipient as a surprise gift to make them smile and act of kindness..

The surprise gifts are still going out slowly so it’s great getting all the response back on how their recipients were sentimental about them as well as overjoyed of course.

Overall the event not only was ‘bang’ on schedule which we were very happy about but was also a great time to speak to the people who support us and also get the chance to show our personalities too.

So the big question, would we do it again…? ABSOLUTELY!!!


Adorable balloons by TheBalloonLab

The Devalued Mumpreneur

Written by By Deena Miah 

So as usual the caveat before i delve into this topic is that these are all my personal opinions and you may or may not agree with them but hopefully will still find it an interesting read 🙂

This is a topic which i have never actually expressed with anyone yet although it has always been there in mind nagging at me.

So it all started on my daughters induction day for reception – basically a group of mums hoping their 4/5 year old finds another child they can stick to and be content with for the rest of their life in full time education, whilst us mums can get on with life in peace without worrying about the settling in period! I was completely new to this as Jemimah is my first born hence new territory. When i got there i met some lovely parents and equally many had the same dream as i mentioned above however something changed after that day when i met another working mum…

Never judge a book by its cover!

Sitting down at ‘snack time’ i came to converse with another mum, now let me mention that i had no makeup on, i wore a pretty dull looking hijab and its safe to say that on that day i wasn’t dressed to impress (i just wanted my daughter to stick to another child remember). The lady i was speaking to however was the complete opposite, she looked good and smelled great too (#justsaying)! We got into the usual conversation about where we live etc and then she asked me:

 What do you do? Do you work?’

I just replied saying, i had a small business and i worked from home. When she asked what kind of business i just remember saying it was a Hamper business but on a more premium scale and not the average typical hamper. What came after this was slightly condescending and in a reassuring tone i felt:

‘…oh that’s nice, having a little business from home, you’re a mumpreneur that’s great’

I took her response with a pinch (heck…a handful) of salt and asked her the same question, her response was that she and her husband work full time and have PROFESSIONAL jobs (yes that was the exact term), lead very busy lives, her job is demanding and she works for a major retailer (let’s call them Bixons), she has a lot of responsibility as she is a concessions manager, she is very busy and her job is demanding…oh and did i say she was very busy??

So after a little more talking and once the induction was over this scenario which i had just experienced was playing on my mind. I couldn’t help but be taken back by this term Mumpreneur and how people perceived it. Now when you first come to this blog post you would probably think i will be speaking about how men devalue the mumpreneur but this situation proved to me that this isn’t just about men but women too!

This lady had no idea what kind of business i was running, whether it was successful, had employees or whether it was even global yet she instantly had this preconception that i was just a mum with a ‘little’ business on the side to keep my fingers twiddling and nothing as professional or demanding as the average full time worker.

Let’s not arm ourselves with negativity for this lady because she isn’t actually the only one who probably thinks this way and perhaps didn’t even realise how she came across but it is food for thought for sure!


A degrading term

Although the term Mumpreneur seems to be empowering mums with businesses in the media and there are many organisations which celebrate this group. I personally think it is quite degrading and pigeonholes us into a group of women who don’t fit into the same criteria as an entrepreneur! Instead we are perceived as busy mums who are probably selling handmade items on ebay on the side whilst juggling children (nothing wrong handmade items or ebay by the way) although we know different as many are actually doing more than this.

The fundamental problem with this term is that it degrades the professional status of a female business owner, in fact it doesn’t hold any professionalism at all. Rather it makes people clap for you to say ‘well done you’re a mum and you managed to do something else too’. This term also dissolves any existence of your abilities and achievements before being a mum! the lady at my daughters induction didn’t know my working history before i had children as i came from a strong Marketing background of over 10 years working with ‘professional and big’ companies as their Marketing Manager, i wonder how she would have perceived me if i told her this?

It took me and my sister a whole year to plan and execute Mubarak London and even till this day we have offsite meetings, conference calls, presentations to do, finance/budgeting and whatever else you call ‘professional’ whilst being full time mums however i would not like to be called a Mumpreneur, simply because it doesn’t hold the same values or meaning as an entrepreneur (not that i would want to be called that too as i’m not even sure if i am one!)

What about the high flying business ladies who own global high turnover businesses ,do you think they would be labelled as a Mumpreneur – i don’t think so. A Successful female businesswoman/owner should be judged by her business success not if she is working from home and a mother and certainly not labelling her a mumpreneur.

Don’t get me wrong i am all for empowering female business owners and working mums i just don’t think we should be labelling ourselves in this so called group which may seem great with all the people in it but not perceived great by those that are not familiar with it!

So there you have it, it’s off my chest and i feel much better.

What do you think? What’s your experience? Leave your comments below…

When Ayesha met The Fine Pantry…

When it comes to Halal food recommendations then our go to are the popular social media food bloggers and one of our favorites is Ayesha who runs My Big Fat Halal Blog. Ayesha has a right soft spot for Iranian food too it seems so it felt right to send her our FINE PANTRY collection to try it out see if she would recommend to her followers…

The Pantry image

The amazing news is she absolutely loved it to our relief and also used it to create a stunning dish! The Fine Pantry is such a great gift with some punchy ingredients included such as the Harissa and Kashmiri Saffron are just a few of the goodies in this box!


To get the full lowdown on what Ayesha created as well as her amazing recipe visit her blog by clicking here


Muslim Business – it’s no easy business!


A personal insight and tough truths by Founder Deena Miah.

Ok so let’s first start off by clarifying that these are all my personal opinions and hope that they don’t offend anyone, if they do then oops sorry 😐 There are so many different aspects of this topic but this blog is particularly about Mubarak London’s experience and some of the ups and downs we face/ed as a Muslim business…so here it goes.

Hands in the air for the Lovers please…

No matter how big or small you are as a business, to me anyone who shows the slightest love (a like on a picture or a positive review) means they are engaging with you. they believe in your business and your vision and think that you are worthy of their input SO surely you got to recognise these people? Now as you grow as a business it’s not always possible to reply to each individual supporter but the key is giving back to your followers an engaging with them where they know that you are talking to them despite it being a mass communication.

How do you show love back to so many people?

Firstly a big Alhamdulillah if you have some amazing followers and we are blessed to have probably THE BEST followers. Not only do they give us fantastic feedback but they understand the intention behind our acts and if we ever did get something wrong we have faith that our followers would put it aside and still show us love 🙂

We talk to our audience and that’s important, why guess answers about what your customers wants, needs or likes when you can ask them directly. We live in an age where technology has evolved so much and we can even create voting polls on social media apps like Instagram. This is a great example in fact, whenever our team have a brain wave of a new collection rather than asking colleagues, family and friends we take to the poll and ask our customers directly – what better way to understand if something will sell or not – bit of a no brainer really! This engagement not only benefits us  but our followers feel they are part of the journey, a business which is inclusive and makes some important business decisions based on YOU the most important person in our business!

Other ways of showing the love is offering discounts now and again, thanking your customers for just sticking with you and most importantly is making dua for them or my favourite sharing knowledge of Islam which will not only insha allah get you some reward but your followers too.


Thank You but sorry i can’t…

Right, we are a business that literally started from pen to paper and it took us a year before we launched, therefore you can imagine how much planning, research, late nights (chocolate and coffee, did i mention chocolate!) were included in this time.

Mubarak London was a completely new concept (haters please don’t roll your eyes) and we knew exactly what we wanted. Believe it or not we didn’t actually reach out to anyone for advice or guidance at all simply because we felt we were doing ok but no harm in asking for some advice at all because since then so much has changed and we definitely ask for advice now!

Professionalism, Manners and good etiquette are not only gold dust in business but also in Islam so as a Muslim Business we should be taking these values implementing them in our business model too.

Luqman once said to his son, “O my son: Let your speech be good and your face be smiling; you will be more loved by the people than those who give them provisions.” – (Mentioned in the stories of ibn Kathir.)

However sometimes the lines can get blurred and although we want to be kind and generous, you could be in an awkward situation which comprises the commercial viability of the company.

When in a Muslim business and dealing with other muslim businesses whether it be clients or suppliers there is an element of trust which we expect or form. I guess this is due to our Islamic values that we must lead honest lives and are part of one Ummah who look after each other (Brothers and sisters).

But wait…If someone tells me they love my business and they want to know sensitive information about my suppliers for example, am i expected to give it to them as a good Muslim because i can’t lie about it!?!

The above is all too familiar and firstly i rate the person who builds up the courage to ask a person which may seem business sensitive because i personally live by ‘you don’t ask, you don’t get’ however at the same time sometimes i feel uncomfortable to be giving information which i gained with such hard work, passion and which i inherited eye bags for to then just  simply give this information out upon a request. Don’t get this wrong, i will help, empower and guide as much as possible because i am very passionate to see Muslim businesses doing well but at times i don’t particularly want to share everything i have worked hard for because at the end of the day it is also Business.

As i always come back to…it’s all down to the response, be honest and respectable because truly speaking it feels great that someone loves what you are doing and perhaps wants to replicate it but be tactful and say that that information is sensitive and although you are chuffed for the compliments, giving this information out would simply be a commercial viability and hope that they understand. A true Muslim will respect that and if you can help in other ways then of course do it 🙂

If you get the harsh ‘You are a Muslim And should be helping another Muslim’ then may Allah guide us all because so long as your intentions and your responses are not malicious and you are simply protecting your business i don’t think you owe the information to them…


Saturday Support initiative

We get so many messages from other Muslim businesses that it was getting difficult to reply back to everyone. Alhamdulillah Mubarak London has built a strong brand within the Muslim and Non Muslim world and one which is aspiring to many (can’t really believe that to be fair). We are no experts, in fact we are amateurs but i am so passionate to share my experience and help others that i decided to create a platform where we would shout our aspiring small businesses.

Empowering one another is so important if we want to break the mould that Muslim businesses are not on par of the ‘big boy’ mainstream players because together we could open more doors for one another!

Saturday Support

To find out more about how the initiative works click here to get a better understand but overall its to give small businesses the limelight and make our audience aware of the businesses we support and found interesting. There’s no hidden agenda behind this in fact one of the main reasons we came up with this was because Mubarak London entered many small business ‘shout out’ campaign initiatives from some mainstream entrepreneurs but we kept seeing that we were never given a chance even though we felt that we were credible.

I’m not going to sugar coat this but i ultimately felt that these individuals were not choosing us simply because we were a faith led business and maybe (er…highly likely) they didn’t want to feel like they were supporting a religion/faith or want things to get ‘Political’ since the shout out would be public. Sooooo i put all that behind and thought hey, we don’t need this!

We need to support each other make enough success together and then insha allah the rest is up to the all knower and all hearer – Allah swt.


MORE Hands in the air for the Haters please…

Alhamdulillah in my experience i feel there is more support and love in the Muslim business world than i expected and the best art of it is when complete stranger love your brand and make dua for you (seriously priceless) HOWEVER having worked in both the mainstream corporate world and now within the Muslim business sector i can also see some differences.

As mentioned above sometimes because you are Muslim people think there is an automatic expectation that you should trust them and help them BUT at the end of the day you must not forget that you are also running a business for revenue which is for profit. Now when you mention profit in the Muslim business world i feel immediately some people raise their eyebrows (as if to say pssht you greedy muslim who just wants money) but what some people don’t stop to think is this profit is so we can support ourselves but most importantly for things we have already committed to for example:

  1. A minimum of 5% or more of our profits are given to charity causes every quarter
  2. We support many small and large charities by giving them our boxes for giveaways to help raise money for charity
  3. Allah knows what is in our hearts so haters need to really not think about other people’s business!

The truth is we don’t bother ourselves with negativity, we are so wrapped up on a mission to bring Mubarak London to Muslims and Non Muslims around the world that we haven’t even noticed if there are many haters out there. That however does not mean that i don’t care about my Haters, in fact i would really like to know why they dislike our brand or what isn’t to their liking.

And turn not your face away from men with pride, nor walk in insolence through the earth. Verily, Allah likes not any arrogant boaster. (Surah Luqman:18)

I would treat a ‘hater’ like a dissatisfied customer and they are very valued to us. My mission would be to try and convert this customer into one of my happy and loyal customers so don’t put your guards up to so called Haters it could just mean that you may have got one aspect wrong which needs to be addressed or there’s a misunderstanding somewhere which needs to be resolved or better addressed.

The best part is also hearing that our brand isn’t innovative and we simply ‘put other peoples stuff in a pretty box and that’s it’  ( let’s just note that most of these people who say this end up trying to replicate what we are doing in the end?!?)

So in conclusion to my ramblings look after the people who love you and love the people who hate you because wrapping yourself up in hate and annoyance will effect your business direction, brand values and most importantly your Islamic Values.


On that note…


Mubarak London is still very much in its infancy stage as a business although we have come far on a short space of time and in 2016 we decided it was time to create something a little more exciting and a campaign which raised our brand’s profile.

In December 2016 we launched our very own TV advert which aired prime time on Islam Channel TV, the perfect target audience or us. The aim of this campaign was trying to get more Muslims to become aware of Mubarak London and make them curious enough to find out more by visiting our website.

It wasn’t exactly a mainstream brand type of an advert of course as we were still a start up so we couldn’t be too ambitious however the campaign certainly raised our profile. We increased our brand awareness not only in the UK but also Internationally which was great for us.

Launching our first TV Campaign was certainly and experience, we were used to planning mood boards and sets set designs for photoshoots but this was a lot different and needed even more meticulous planning. Each shot you see has been created on purpose, a story board was also created to ensure we had something to follow and we achieve what we set out to do in this campaign.

The things you don’t see…

Doing campaigns like these also means having a lot of patience because getting the right shot can sometime take hours! It;s amazing to see a 30 second advert you’ve created which took more than 10 hours and that’s just us some major big brands can take weeks or even months creating that amazing 30 second advert you’ve seen on the TV!

Finding the right hands!
Yes – we were even in search of the right hands and knew we would probably have to hire a hand model (no we’re not making it up, there are actually hand models!!). However to our relief we just happened to have the best pair of hands right under our noses. We ran a couple of test shots with our Photographer and friend who has been close to the brand from the start and with much excitement were were delighted that her immaculate and delicate hands was a winner for sure!

To speak, or not to speak?
That, was certainly a question we asked ourselves a lot after during the edit! The editing process is exciting but tideous and it takes many tooing and froing before you are satisfied with the final edit. The end frame of the ad is our tag line:

‘It’s not what you say, it’s how you say it…’

However we were deliberating whether we should use a voice over for this end frame and then a whole new set of questions were thrown:

  • Should the voice be male or female?
  • What should the tone be?
  • Any accents?

After several attempts we settled with what we thought suited the brand and felt that it worked, the end result is here you so go ahead and watch it and let us know what you thought about our first attempt at a budget ad?

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Saturday Support


Coming from a small experimental business start up we know what it feels like when you’re passionate about an idea and keen to tell the world. What we struggled with was getting the right eyes seeing our concept and finding a like minded platform aid us in getting that brand awareness.

That’s why from December 2017 we opened up our social media platforms to showcase and boost budding new startups like ourselves on SATURDAY SUPPORT  Every LAST SATURDAY OF THE MONTH, businesses will upload an image and tag #mlsupports mentioning who they are and why they think they could do with a shout out. We then pick one worthy business and push them on all of our social media platforms driving them more brand awareness, support and hopefully a little bit of a boost on business morale.


It’s simple – just stay connected with us on instagram for our next announcement and follow these guidelines:

  • On the Last SATURDAY of every month upload a picture which best showcases your business/product on either Twitter or Instagram.
  • Mention why you should be featured on Support Saturday and hashtag: #mlsupports
  • All entries must be made by 23.00 hrs on a Friday

This is a great opportunity to make new business connections and general brand awareness to a Muslim consumer Market and by no means do you have to be a Muslim Business to enter. We’ve got big plans to develop this initiative so get involved..



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New Year, New Mubarak London…

Mubarak London is in its 3rd year of trading now and we felt it was time to spruce up our collections as well as our website! You may notice that some of our prices have gone up and this is simply because we have upgraded products and packaging to make it even better in quality. Nonetheless we are confident that with the price increase you will be satisfied with what you receive.

We’ve taken all the feedback on board and here’s a summary of what’s new:

We’ve built a complete new website so you can find the gifts your looking for much more easily as well making the check out process much simpler too.

Add extra items
Now you can add extra products into our collections, for example you’ll have the option of adding a preserved stem rose into the Salaam Handsome box and choose from 3 colours!

Live Chat
If you’re in a rush or prefer to get quick responses then our Live Chat feature is great. If we’re online then you’ll get a response instantly otherwise you can send and email om the live chat feature and someone will respond as soon as they’re back online – easy!

EU shoppers welcome
We’re excited to welcome EU customers to our website where they can shop directly now, this wasn’t the case for the last 2 years so we hope our EU customers will be keeping us busy too. Simply select the delivery country and it will display the delivery charge and how long it will take until you receive your parcel.

So you’ll notice that some collections have been discontinued 🙁 but don’t be sad as we’ve teamed up with some amazing new suppliers to bring you unique and innovative collections 🙂

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If you have any feedback or suggestions then please email us at: we’d love to know on your thoughts!